{"id":5754,"date":"2022-10-09T12:39:15","date_gmt":"2022-10-09T10:39:15","guid":{"rendered":"https:\/\/reveltio.com\/?p=5754"},"modified":"2022-11-28T10:21:54","modified_gmt":"2022-11-28T09:21:54","slug":"wskazniki-kpi-czym-sa-i-dlaczego-warto-je-mierzyc","status":"publish","type":"post","link":"https:\/\/reveltio.com\/pl\/wskazniki-kpi-czym-sa-i-dlaczego-warto-je-mierzyc\/","title":{"rendered":"Wska\u017aniki KPI &#8211; czym s\u0105 i dlaczego warto je mierzy\u0107?"},"content":{"rendered":"<div  class=\"tatsu-BJb0t-D9rs tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"45px 0px 45px 0px\"}' data-padding-top='45px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-SJeAtWwcBs\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-ByCFWv5So\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-rJkCbD5Bj  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-rJkCbD5Bj.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<p><span style=\"font-weight: 400;\">Jednym z niezwykle efektywnych sposob\u00f3w, kt\u00f3re u\u0142atwiaj\u0105 osi\u0105ganie cel\u00f3w biznesowych, jest pomiar wska\u017anika KPI. Badanie tego wska\u017anika powinno by\u0107 wdro\u017cone w ka\u017cdej firmie, poniewa\u017c dzi\u0119ki niemu mo\u017cliwe jest szybkie zorientowanie si\u0119 w aktualnej sytuacji podmiotu. Ka\u017cdy spadek KPI wymaga szybkiej reakcji i przekierowania zasob\u00f3w firmy na osi\u0105ganie zamierzonych cel\u00f3w.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Co kryje si\u0119 pod poj\u0119ciem KPI?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">KPI jest skr\u00f3tem od wyra\u017cenia pochodz\u0105cego z j\u0119zyka angielskiego &#8211; \u201cKey Performance Indicators\u201d. W t\u0142umaczeniu na j\u0119zyk polski oznacza ono \u201ckluczowe wska\u017aniki efektywno\u015bci\u201d. KPI pozwalaj\u0105 na pomiar oraz ocen\u0119 r\u00f3\u017cnych aspekt\u00f3w dzia\u0142alno\u015bci przedsi\u0119biorstwa. Wska\u017aniki te s\u0105 zr\u00f3\u017cnicowane w zale\u017cno\u015bci od profilu dzia\u0142alno\u015bci firmy, wielko\u015bci przedsi\u0119biorstwa oraz bran\u017cy, w kt\u00f3rej funkcjonuje. W jednym podmiocie gospodarczym pomiarom poddaje si\u0119 liczb\u0119 klient\u00f3w, w innym koszty produkcji czy przych\u00f3d ze sprzeda\u017cy produkt\u00f3w lub us\u0142ug.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Rodzaje wska\u017anik\u00f3w KPI<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Wska\u017aniki KPI pozwalaj\u0105 na weryfikacj\u0119 post\u0119p\u00f3w firmy w d\u0142u\u017cszym lub kr\u00f3tszym uj\u0119ciu czasowym. Kluczowe wska\u017aniki efektywno\u015bci s\u0105 \u015bci\u015ble zwi\u0105zane z celami strategicznymi ka\u017cdego przedsi\u0119biorstwa. Do najcz\u0119\u015bciej weryfikowanych wska\u017anik\u00f3w KPI nale\u017c\u0105:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">wska\u017aniki strategiczne &#8211; monitoruj\u0105 cele organizacyjne, np. zwroty z inwestycji czy przychody przedsi\u0119biorstwa,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">wska\u017aniki operacyjne &#8211; mierz\u0105 wydajno\u015b\u0107 firmy w niewielkim uj\u0119ciu czasowym, skupiaj\u0105c si\u0119 na procesach organizacyjnych; pomiar dotyczy np. sprzeda\u017cy i koszt\u00f3w transportu,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">wska\u017aniki jednostki &#8211; pomiar wska\u017anik\u00f3w KPI dotycz\u0105cy cel\u00f3w poszczeg\u00f3lnych dzia\u0142\u00f3w przedsi\u0119biorstwa,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">wska\u017aniki wyprzedzaj\u0105ce &#8211; pomagaj\u0105 w przewidywaniu wynik\u00f3w firmy,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">wska\u017aniki \u015bledzone &#8211; analizuj\u0105 to, co si\u0119 ju\u017c wydarzy\u0142o.<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ByCFWv5So.tatsu-column{width: 100%;}.tatsu-ByCFWv5So.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ByCFWv5So > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ByCFWv5So > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ByCFWv5So > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ByCFWv5So > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ByCFWv5So.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ByCFWv5So.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ByCFWv5So.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-BJb0t-D9rs .tatsu-section-pad{padding: 45px 0px 45px 0px;}.tatsu-BJb0t-D9rs .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-BJb0t-D9rs > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BJb0t-D9rs > .tatsu-top-divider{z-index: 9999;}.tatsu-BJb0t-D9rs .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-H1Yi-P9ri tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-H1xKo-DqSj\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-ryWFoWwqSo\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-call-to-action tatsu-clearfix  tatsu-BkzKs-D9Bs  \" ><div class=\"tatsu-cta-inner\"><h5 class=\"tatsu-action-content\" >Wypr\u00f3buj REVELTIO za darmo!<\/h5><a class=\"mediumbtn tatsu-button rounded tatsu-action-button   \" href=\"https:\/\/reveltio.com\/wyprobuj-za-darmo\/\" data-gdpr-atts={} ><span>Chc\u0119 wypr\u00f3bowa\u0107<\/span><\/a><style>.tatsu-BkzKs-D9Bs.tatsu-call-to-action{background-color: rgba(23,255,129,1);}.tatsu-BkzKs-D9Bs .tatsu-action-content{color: #ffffff ;}.tatsu-BkzKs-D9Bs .tatsu-action-button{background: rgba(0,0,0,1);border-color: #ffffff; }.tatsu-BkzKs-D9Bs .tatsu-action-button:hover{background: #ffffff;border-color: #ffffff; }.tatsu-BkzKs-D9Bs .tatsu-action-button span{color: #ffffff ;}.tatsu-BkzKs-D9Bs .tatsu-action-button:hover span{color: rgba(0,0,0,1) ;}<\/style><\/div><\/div><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-r1IhbP5ro  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-r1IhbP5ro.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h2><span style=\"font-weight: 400;\">Jak wybra\u0107 odpowiednie dla konkretnej firmy wska\u017aniki KPI?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Przy wyborze kluczowych wska\u017anik\u00f3w efektywno\u015bci nale\u017cy skupi\u0107 si\u0119 wy\u0142\u0105cznie na tych, kt\u00f3re realnie wp\u0142ywaj\u0105 na efektywno\u015b\u0107 prowadzonych dzia\u0142a\u0144. Wska\u017aniki powinny odpowiada\u0107 specyfice konkretnego przedsi\u0119biorstwa. Dobrym rozwi\u0105zaniem jest skupienie si\u0119 na maksymalnie kilkunastu wska\u017anikach KPI. Dzi\u0119ki temu uzyskane dane b\u0119d\u0105 kompletne, a jednocze\u015bnie nieprze\u0142adowane zb\u0119dnymi informacjami. Wyb\u00f3r KPI musi by\u0107 poprzedzony jasnym okre\u015bleniem cel\u00f3w przedsi\u0119biorstwa, przebiega\u0107 w kilku etapach, z uwzgl\u0119dnieniem zaw\u0119\u017cania ich ilo\u015bci wraz z up\u0142ywem czasu. Wska\u017aniki KPI powinny by\u0107 stale testowane, weryfikowane i analizowane, co znacznie u\u0142atwi ich p\u00f3\u017aniejsz\u0105 modyfikacj\u0119. Najlepiej, je\u015bli wybrane KPI odzwierciedlaj\u0105 poziom efektywno\u015bci dzia\u0142ania przedsi\u0119biorstwa lub jej ewentualny brak. Kluczowe wska\u017aniki efektywno\u015bci powinny by\u0107 dobierane indywidualnie i dopasowane do specyfiki konkretnego podmiotu gospodarczego.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Jak dokona\u0107 pomiaru KPI?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Spos\u00f3b obliczania KPI powinien by\u0107 zrozumia\u0142y dla wszystkich pracownik\u00f3w przedsi\u0119biorstwa. Kluczowe wska\u017aniki efektywno\u015bci nale\u017cy szczeg\u00f3\u0142owo zdefiniowa\u0107 w taki spos\u00f3b, aby wyniki nie wypaczy\u0142y sytuacji rzeczywistej. Przed wyznaczeniem KPI istotne jest okre\u015blenie cel\u00f3w strategicznych przedsi\u0119biorstwa, a w \u015blad za nimi &#8211; cel\u00f3w po\u015brednich. Przy wyborze i pomiarze KPI istotne jest nadawanie priorytet\u00f3w zadaniom, po\u0142o\u017cenie nacisku na kluczowe dzia\u0142ania oraz szybkie podejmowanie decyzji w oparciu o posiadane wyniki. Dokonuj\u0105c pomiaru KPI, nale\u017cy stosowa\u0107 zasad\u0119 SMART:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Specific &#8211; konkretny,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measurable &#8211; mierzalny,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Achievable &#8211; osi\u0105galny,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relevant &#8211; istotny,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time-bound &#8211; czasowy.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">KPI s\u0105 najcz\u0119\u015bciej okre\u015blane na poziomie og\u00f3lnym, a kolejno dla poszczeg\u00f3lnych jednostek struktury przedsi\u0119biorstwa. Ka\u017cdy dzia\u0142, wchodz\u0105cy w sk\u0142ad podmiotu gospodarczego, powinien by\u0107 na bie\u017c\u0105co informowany o wska\u017anikach KPI na poziomie og\u00f3lnym i monitorowa\u0107 je w swojej codziennej dzia\u0142alno\u015bci. Aby zmierzy\u0107 post\u0119py i m\u00f3c analizowa\u0107 otrzymane informacje, nale\u017cy wykorzystywa\u0107 przeznaczone do tego celu narz\u0119dzia.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Pytania u\u0142atwiaj\u0105ce wyznaczanie wska\u017anik\u00f3w KPI<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Przy wyznaczaniu kluczowych wska\u017anik\u00f3w efektywno\u015bci warto pos\u0142u\u017cy\u0107 si\u0119 pytaniami pomocniczymi, kt\u00f3re pozwol\u0105 na ich precyzyjne okre\u015blenie:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jakie dzia\u0142ania nale\u017cy podj\u0105\u0107?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">W jakim terminie dzia\u0142ania powinny zosta\u0107 zrealizowane?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jakie s\u0105 g\u0142\u00f3wne cele firmy?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jakie s\u0105 cele po\u015brednie firmy?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jakich wynik\u00f3w oczekujemy?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kto jest odpowiedzialny za osi\u0105gni\u0119cie za\u0142o\u017conych cel\u00f3w?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jak cz\u0119sto monitorowa\u0107 prowadzone dzia\u0142ania?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kto powinien by\u0107 informowany na bie\u017c\u0105co o wska\u017anikach KPI?<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">Dlaczego warto mierzy\u0107 wska\u017aniki KPI?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Wska\u017aniki KPI umo\u017cliwiaj\u0105 skoncentrowanie si\u0119 na tych aspektach dzia\u0142alno\u015bci, kt\u00f3re s\u0105 wyj\u0105tkowo istotne dla konkretnego podmiotu gospodarczego. Dzi\u0119ki temu otrzymujemy wiedz\u0119 o tym, czy dane przedsi\u0119wzi\u0119cie powinno zosta\u0107 zrealizowane i czy jego rezultat pomo\u017ce w osi\u0105gni\u0119ciu za\u0142o\u017conych cel\u00f3w. Ponadto pomiar wska\u017anik\u00f3w KPI pozwala wyeliminowa\u0107 dzia\u0142ania, kt\u00f3re niekoniecznie wp\u0142ywaj\u0105 pozytywnie na efektywno\u015b\u0107 przedsi\u0119biorstwa. Przy mierzeniu wska\u017anik\u00f3w KPI warto co jaki\u015b czas zweryfikowa\u0107 system raportowania w przedsi\u0119biorstwie i ewentualnie go zmodyfikowa\u0107, co pozwoli osi\u0105gn\u0105\u0107 znacznie lepsze wyniki.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Aktualizacja wska\u017anik\u00f3w KPI<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cz\u0119stotliwo\u015b\u0107 aktualizacji wska\u017anik\u00f3w KPI powinna by\u0107 uzale\u017cniona od ich rodzaju. Niekt\u00f3re z nich trzeba monitorowa\u0107 na bie\u017c\u0105co, inne raz dziennie lub kilka razy w miesi\u0105cu. Ka\u017cda weryfikacja wska\u017anik\u00f3w KPI umo\u017cliwia podejmowanie dzia\u0142a\u0144 usprawniaj\u0105cych bie\u017c\u0105c\u0105 sytuacj\u0119. Aktualizacja wska\u017anik\u00f3w KPI powinna odbywa\u0107 si\u0119 w\u00f3wczas, kiedy mamy mo\u017cliwo\u015b\u0107 wprowadzania po\u017c\u0105danych zmian. Obecnie systemy informatyczne w firmach u\u0142atwiaj\u0105 gromadzenie i analiz\u0119 istotnych danych. Wdra\u017cane w nowoczesnych przedsi\u0119biorstwach rozwi\u0105zania pozwalaj\u0105 na bie\u017c\u0105ce \u015bledzenie kluczowych dla nich parametr\u00f3w. Aby skutecznie modyfikowa\u0107 wydajno\u015b\u0107 post\u0119powania, warto wp\u0142ywa\u0107 na \u015bwiadomo\u015b\u0107 swoich pracownik\u00f3w. Tylko wtedy podejmuj\u0105 oni realne dzia\u0142ania, kt\u00f3re doprowadz\u0105 do poprawy, a co najmniej do stabilizacji sytuacji. Z aplikacj\u0105 do zarz\u0105dzania finansami i obiegiem dokument\u00f3w w firmie od <\/span><a href=\"https:\/\/reveltio.com\/\"><span style=\"font-weight: 400;\">Reveltio<\/span><\/a><span style=\"font-weight: 400;\"> badanie rentowno\u015bci projekt\u00f3w, dzia\u0142\u00f3w i pracownik\u00f3w jest znacznie \u0142atwiejsze, a generowanie raport\u00f3w finansowych zajmuje zaledwie kilka minut. <\/span><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-ryWFoWwqSo.tatsu-column{width: 100%;}.tatsu-ryWFoWwqSo.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-ryWFoWwqSo > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-ryWFoWwqSo > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-ryWFoWwqSo > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-ryWFoWwqSo > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-ryWFoWwqSo.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-ryWFoWwqSo.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-ryWFoWwqSo.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-H1Yi-P9ri .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-H1Yi-P9ri > .tatsu-bottom-divider{z-index: 9999;}.tatsu-H1Yi-P9ri > .tatsu-top-divider{z-index: 9999;}.tatsu-H1Yi-P9ri .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-rkPVfwcrs tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-rkxwVGP9Bj\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-image-none tatsu-column-effect-none  tatsu-S1ZPNGP9ri\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-call-to-action tatsu-clearfix  tatsu-ryfDNzP9Hj  \" ><div class=\"tatsu-cta-inner\"><h5 class=\"tatsu-action-content\" >Poznaj funkcjonalno\u015bci REVELTIO<\/h5><a class=\"mediumbtn tatsu-button rounded tatsu-action-button   \" href=\"https:\/\/reveltio.com\/funkcjonalnosci\/\" data-gdpr-atts={} ><span>Sprawd\u017a<\/span><\/a><style>.tatsu-ryfDNzP9Hj.tatsu-call-to-action{background-color: rgba(23,255,129,1);}.tatsu-ryfDNzP9Hj .tatsu-action-content{color: #ffffff ;}.tatsu-ryfDNzP9Hj .tatsu-action-button{background: rgba(0,0,0,1);border-color: #ffffff; }.tatsu-ryfDNzP9Hj .tatsu-action-button:hover{background: #ffffff;border-color: #ffffff; }.tatsu-ryfDNzP9Hj .tatsu-action-button span{color: #ffffff ;}.tatsu-ryfDNzP9Hj .tatsu-action-button:hover span{color: rgba(0,0,0,1) ;}<\/style><\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-S1ZPNGP9ri.tatsu-column{width: 100%;}.tatsu-S1ZPNGP9ri.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-S1ZPNGP9ri > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-S1ZPNGP9ri > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-S1ZPNGP9ri > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-S1ZPNGP9ri > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-S1ZPNGP9ri.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-S1ZPNGP9ri.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-S1ZPNGP9ri.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-rkPVfwcrs .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-rkPVfwcrs > .tatsu-bottom-divider{z-index: 9999;}.tatsu-rkPVfwcrs > .tatsu-top-divider{z-index: 9999;}.tatsu-rkPVfwcrs .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div><div  class=\"tatsu-r18LGD5Sj tatsu-section  tatsu-bg-overlay   tatsu-clearfix\" data-title=\"\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"32px 0px 90px 0px\"}' data-padding-top='32px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-two-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-HylLIzw5Bo\" ><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-one-third tatsu-column-image-none tatsu-column-effect-none  tatsu-BybLUzPcBo\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-single-image tatsu-module tatsu-image-lazyload tatsu-rkz8IzPqBo  \" ><div class=\"tatsu-single-image-inner \" style=\"width : 1478px;\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"padding-bottom : 101.150202977%;\" ><\/div><img class = \"tatsu-gradient-border\" alt = \"Krzysztof Czapnik\" title = \"Krzysztof Czapnik\" data-src = \"https:\/\/reveltio.com\/app\/uploads\/2022\/08\/foto-KC.png\" src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-rkz8IzPqBo .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-rkz8IzPqBo.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-BybLUzPcBo.tatsu-column{width: 33.33%;}.tatsu-BybLUzPcBo.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-BybLUzPcBo > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-BybLUzPcBo > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-BybLUzPcBo > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-BybLUzPcBo > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-BybLUzPcBo.tatsu-column{width: 33.33%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-BybLUzPcBo.tatsu-column{width: 33.33%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-BybLUzPcBo.tatsu-column{width: 100%;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-bg-overlay tatsu-two-third tatsu-column-image-none tatsu-column-effect-none  tatsu-r17I8MvcBo\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-BJV8UMwcHo  \"><div class=\"tatsu-text-inner tatsu-align-center  clearfix\" ><style>.tatsu-BJV8UMwcHo.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}<\/style>\n<h4><strong><br \/>Krzysztof Czapnik<\/strong><\/h4>\n<h5>CEO<br \/>tel.\u00a0<a href=\"tel:+48533464067\">+48 533 464 067<\/a><br \/>mail:\u00a0<a href=\"mailto:krzysztof@reveltio.com\">krzysztof@reveltio.com<\/a><\/h5>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-r17I8MvcBo.tatsu-column{width: 66.67%;}.tatsu-r17I8MvcBo.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-r17I8MvcBo > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-r17I8MvcBo > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r17I8MvcBo > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-r17I8MvcBo > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-r17I8MvcBo.tatsu-column{width: 66.67%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-r17I8MvcBo.tatsu-column{width: 66.67%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-r17I8MvcBo.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background\" ><\/div><\/div><div class=\"tatsu-overlay tatsu-section-overlay\"><\/div><style>.tatsu-r18LGD5Sj .tatsu-section-pad{padding: 32px 0px 90px 0px;}.tatsu-r18LGD5Sj .tatsu-section-offset-wrap{transform: translateY(-0px);}.tatsu-r18LGD5Sj > .tatsu-bottom-divider{z-index: 9999;}.tatsu-r18LGD5Sj > .tatsu-top-divider{z-index: 9999;}.tatsu-r18LGD5Sj .tatsu-section-overlay{mix-blend-mode: normal;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<div><a href=\"https:\/\/reveltio.com\/pl\/wskazniki-kpi-czym-sa-i-dlaczego-warto-je-mierzyc\/\" class=\"exp-read-more exp-read-more-underlined\">Czytaj wi\u0119cej<\/a><\/div>\n","protected":false},"author":3,"featured_media":5302,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[38],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wska\u017aniki KPI - czym s\u0105 i dlaczego warto je mierzy\u0107? &ndash; Reveltio<\/title>\n<meta name=\"description\" content=\"Get the most from your revenue\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reveltio.com\/pl\/wskazniki-kpi-czym-sa-i-dlaczego-warto-je-mierzyc\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wska\u017aniki KPI - czym s\u0105 i dlaczego warto je mierzy\u0107? &ndash; Reveltio\" \/>\n<meta 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